Take a Look Inside Martha's Cosmetics Case

Credit score: VH1
From on a regular basis fundamentals to elevated necessities, our founder and her longtime make-up artist, Daisy Toye, share what she carries inside her cosmetics case.
Begin Slideshow Credit score: VH1
There is a good motive why Martha sticks to an especially exact morning routine—it really works! Our founder is thought for sustaining a schedule within the morning: She sometimes will get off the bed round 4:30 a.m. and will get straight to work. She spends a number of hours checking e mail and information, in addition to heading exterior to feed the entire animals dwelling on her Bedford farm. By 6:30 a.m., Martha might be discovered training yoga or having fun with one other type of train earlier than getting a fast, gentle breakfast in. Regardless of how busy her morning is, she additionally manages to rearrange three or 4 outfits for the day. As soon as all of those to-dos are accomplished, she sits all the way down to execute her every day magnificence routine.
Like Martha, you could discover that you just’re additionally fairly busy within the morning, so if you happen to’re on the lookout for a traditional on a regular basis magnificence look which you could flip into your individual routine, look to Martha for inspiration. You may suppose that the key to mastering her flawless magnificence routine has to do with the merchandise—however, as Martha and her trusted make-up artist of practically 10 years, Daisy Toye, will let you know, the method (and the steps that she takes to convey her look to life) are simply as essential.
Beginning together with her method and ideas for a lovely complexion, Martha is sharing the merchandise she makes use of to realize a heat glow—whether or not she’s sitting for a slew of Zoom calls or taking pictures within the studio—whereas complementing her signature options. She additionally reveals the powerhouse magnificence necessities that she makes use of to realize a easy but modern eye, and her ideas for making certain the perfect outcomes. Plus, our founder can also be sharing extra merchandise (like physique shimmer and a nude gloss!) she makes use of to improve her search for particular occasions and celebrations—and Daisy walks us via precisely the way to apply them.
Luminizer
Credit score: Courtesy of Walmart
As Martha’s trusted make-up artist of practically 10 years, Daisy Toye has a complicated diploma in her magnificence routine. “Martha handles her personal skincare like a professional,” says Daisy. “She masks within the morning, then applies serums and moisturizer—and a beneficiant squeeze of sunscreen on her face, chest, and fingers, rain or shine.” After SPF, and for dewiness and a easy canvas for make-up, Daisy applies this illuminating priming lotion to Martha’s face.
Store Now: L’Oreal Paris True Match Lumi Glotion, $11.49, goal.com.
Basis
Credit score: Courtesy of Cl de Peau Beaut
Subsequent, Daisy reaches for this basis. “Martha does not want concealer, however this evens out her tone,” Daisy explains.
Store Now: Clé de Peau Beauté Radiant Fluid Basis SPF 20, $130, net-a-porter.com.
Face Brush
Credit score: David Chow
Daisy buffs blush and basis into pores and skin with this software. To scrub it after use, she wets the bristles, swirls them on a bar of cleaning soap, rinses, and lets it air-dry.
Store Now: IT Cosmetics Heavenly Luxe Wand Ball Powder Brush, $48, ulta.com.
Magnificence Blender
Credit score: Courtesy of Nordstrom
One other method Daisy applies Martha’s base is with a make-up sponge; she dampens it with water, then makes use of it to press basis into Martha’s pores and skin.
Store Now: Magnificence Blender Make-up Sponge, $20, nordstrom.com.
Concealer
Credit score: Courtesy of Sephora
For further brightness below the eyes, Daisy dabs on this brightening pen.
Store Now: Yves Saint Laurent “Touche Eclat” Brightening Pen, $35, sephora.com.
Peach Blush Stick
Credit score: Courtesy of Gee Magnificence
“I like how Martha seems in peachy blush with tender shimmer,” says Daisy; her go-to is that this stick from Gee Magnificence.
Store Now: Gee Magnificence Cheek Coloration Stick in Lovable, $27, geebeauty.com.
Pink Blush Stick
Credit score: Courtesy of Westman Atelier
For a extra sheer, true pink flush, Daisy loves sweeping this over Martha’s cheeks.
Store Now: Westman Atelier Child Cheeks Blush Stick in Petal, $50, credobeauty.com.
Highlighter
Credit score: Courtesy of Sephora
Daisy likes to mix a number of dots of this highlighter alongside Martha’s cheekbones—and her legs, if she’s carrying a gown.
Store Now: Dior Backstage Face & Physique Glow, $38, sephora.com.
Bronzer
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She brushes this bronzing powder over Martha’s lids.
Store Now: Bobbi Brown Bronzing Powder, $44, macys.com.
Eyeliner Pencil
Credit score: Courtesy of Kokie Cosmetics
Daisy dashes this bronze-hued eyeliner pencil alongside Martha’s lash traces.
Store Now: Kokie Waterproof Velvet Easy Eyeliner Pencil in Bronzed, $6, kokiecosmetics.com.
Eyelash Roller
Credit score: Courtesy of Sephora
The mild curve ensures good mascara protection.
Store Now: Kevyn Aucoin Eyelash Roller, $21, dermstore.com.
Mascara
Credit score: Courtesy of Maybelline
After curling her lashes, Daisy provides a number of coats of this mascara, which she likes for its versatile wand. “I can persuade Martha to do a smoky eye for an important day, however she all the time prefers a subtler, not-too-done-up look,” says Daisy of our founder’s total method to eye make-up.
Store Now: Maybelline “Volum’ Specific The Falsies” Mascara, $8, goal.com.
Nude Gloss
Credit score: Courtesy of Sephora
A swipe of nude gloss dials up Martha’s smile.
Store Now: Laura Mercier Lip Glacé in Naked Child, $28, nordstrom.com.